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4 April 2011
Novelis launches redesigned website
Unified global site a reflection of One
Novelis
ATLANTA, April 4, 2011 - Novelis Inc., the
world leader in aluminium rolling and beverage
can recycling, today announced the launch of
its completely redesigned website: novelis.com,
presenting a unified view of the company's worldwide
operations and the markets it serves.
The new site is a manifestation of One Novelis,
an enterprise effort to operate as one globally
integrated company, said Kim Adler, vice-president
of communications and government affairs for
Novelis. This is the first phase of many changes
we are making to reflect our exciting brand
attributes and improve the online experience
with stakeholders including customers, investors,
prospective employees, media and industry leaders.
Guided by compelling visuals, visitors will
find comprehensive information on how rolled
aluminum is emerging as the material of choice
for an expanding array of high-end applications
including packaging, architecture, automotive,
lithography, consumer electronics and industrial
applications. Expanded information is featured
on innovation within the rolled aluminum manufacturing
process and new product applications.
Sustainability is another focus of the site,
where visitors can learn about Novelis leadership
in aluminum recycling, environmental performance
and community relations. Through a multimedia
library, guests can also experience Novelis
growth and vision for the future with recent
videos, speeches, presentations, brochures and
photos.
Novelis.com launched initially in English and
will be available in German, Portuguese and
Korean in May, 2011.
About Novelis
Novelis Inc. is the global leader in aluminum
rolled products and aluminum can recycling. The
company operates in 11 countries, has approximately
11,600 employees and reported revenue of $8.7
billion in its 2010 fiscal year. Novelis supplies
premium aluminum sheet and foil products to automotive,
transportation, packaging, construction, industrial
and printing markets throughout North America,
South America, Europe and Asia. Novelis is a subsidiary
of Hindalco Industries Limited (BSE: HINDALCO),
one of Asia's largest integrated producers of
aluminum and a leading copper producer. Hindalco
is a flagship company of the Aditya Birla Group,
a multinational conglomerate based in Mumbai,
India.
For more information, please visit www.novelis.com
For more information, contact:
Dr. Pragnya Ram,
Group Executive President,
Corporate Communications,
Aditya Birla Management Corporation Private
Limited
Tel: 91-22-6652 5000 / 2499 5000
Fax: 91-22-6652 5741/ 42
Email: pragnya.ram@adityabirla.com
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